Discover What’s New on Shopify: Updates Every Merchant Should Know (Feb–Apr 2025)

Introduction

At Fulkar Digital Marketing Solutions, we stay on the pulse of every update that shapes the e-commerce landscape—because when Shopify innovates, your business evolves. In the last three months, Shopify has rolled out a wave of new features, AI enhancements, and performance improvements designed to empower merchants like never before. Whether you're launching your first store or managing a multi-channel empire, these updates from February to April 2025 deserve your attention.

1. Shopify Magic: Your AI-Powered Growth Partner

The evolution of Shopify Magic brings a new dimension to content creation and efficiency. As marketers, we know the time cost of writing compelling product descriptions, setting up discounts, or planning campaigns. Shopify Magic now automates these tasks with contextual intelligence. Enter your product details and brand tone—watch as Shopify drafts optimized copy, freeing you up to focus on strategy.

2. POS 10.0: Retail, Reimagined

The Shopify POS update isn’t just cosmetic—it’s a strategic retail upgrade. Storefront teams now have the ability to:

• Personalize their POS layout with drag-and-drop modules.

• Display brand visuals or promotional videos on idle screens.

• Streamline the checkout process for better conversion.

If you’re a retail-focused brand, this is your cue to align your in-store and online presence more effectively.

3. AI Store Builder: From Vision to Launch in Minutes

Building a new brand or MVP? Shopify’s AI-powered store creation now takes your business idea and generates three tailor-made store designs. At Fulkar, we see this as a breakthrough for startups and creators who want to test fast, iterate faster.

4. The Shop App Goes Global

With expanded support for French, German, and Spanish, the Shop App now speaks the language of your global audience. This update improves discoverability, builds trust with international shoppers, and supports multi-lingual marketing efforts.

5. GraphQL Now Required for App Developers

Shopify has officially made GraphQL the default for all new public apps. As a performance-driven agency, we welcome this shift: GraphQL minimizes data requests, speeds up APIs, and enhances storefront responsiveness.

6. Variant Listings: A Better Way to Showcase Options

Customers don’t always know they need a size M or color navy—but showing each product variant as an individual listing on collection pages makes discovery easier and more intuitive. This UX enhancement is a proven way to reduce bounce and boost conversion.

7. Smoother Order Editing in Admin

Order edits used to be a bit clunky. Now, the refreshed order editing interface brings visual harmony to your admin workflow. Merchants can now:

• Change product quantities.

• Adjust pricing.

• Apply custom discounts seamlessly.

This small design decision creates a major productivity win.

8. Transition from JavaScript SDK to Storefront API

Sunsetting the old JavaScript Buy SDK in favor of Storefront API v3.0 ensures higher security, better performance, and future compatibility. Merchants still using legacy SDKs should prioritize this migration to avoid disruptions this summer.

Conclusion

From an agency perspective, the past three months signal Shopify’s commitment to smarter automation, global scaling, and next-level user experience. Whether you’re looking to build, optimize, or innovate, these updates lay the groundwork for a stronger, more connected brand presence. At Fulkar Digital, we help our clients translate these changes into measurable growth. Ready to leverage the future of commerce? Let’s build it together.